Which of the following best exemplifies a customer service tool?

Customer relationship management (CRM) software is a prime example of a customer service tool because it is specifically designed to help businesses manage interactions and relationships with current and potential customers. A CRM system enables companies to centralize customer information, track engagement history, and analyze customer behavior, which are essential for providing personalized and effective customer service. The insights gained from CRM software assist customer service representatives in addressing customer needs and improving overall satisfaction.

In contrast, while website analytics provides valuable insights into user behavior on a site, it is primarily focused on website performance rather than direct customer interactions. An inventory management system helps track products and stock levels but does not directly enhance customer service interactions. Employee performance metrics are important for assessing staff productivity and efficiency but do not serve as tools to manage or enhance customer relationships. Therefore, CRM software stands out as the most relevant tool for improving customer service directly.