When fitting products to the customer, what is the best approach?

The approach of asking questions that will help the customer define the right fit is highly effective for several reasons. Firstly, it engages the customer in a conversation, making them feel valued and respected. This dialog allows the salesperson to gather crucial information regarding the customer’s preferences, such as what they are looking for in terms of fit and comfort, as well as their previous experiences with sizes and styles.

Moreover, this method helps to build rapport and trust between the salesperson and the customer. By involving the customer in the decision-making process, it empowers them and helps ensure that they are satisfied with the final choice. This personalized approach is more likely to lead to a successful sale, as customers tend to appreciate the attention to their needs and are therefore more inclined to make a purchase.

Additionally, asking questions based on their needs and preferences can lead to increased customer satisfaction, as it helps to reduce the likelihood of returns due to incorrect sizing. Overall, this approach fosters a positive customer experience, encourages customer loyalty, and enhances the likelihood of repeat business.